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Mercedes-Benz Financial expands mobile platform to include smartphones
Farmington Hills, Mich. ??? Mercedes-Benz Financial is now the first automotive financial services company to expand personalized and convenient account management features to all of its customers using smartphones like BlackBerry??, Droid ??, and ot
Mar 5, 2010
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
NABD Announces Agenda For National BHPH Conference May 11-13, 2010
Houston, Texas ??? The National Alliance of Buy Here Pay Here Dealers (NABD) today announced the agenda for its 12th Annual National Conference at the Venetian Hotel & Casino in Las Vegas. ???We are excited about the fabulous new Venetian venue a
Mar 2, 2010
The Marketing Genius of Bob Sr.
As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January at the age of 83. I was shocked when I read Bob was 83 because the ad company I founded, CBC, worked with the Tascas when he was 56 years old. At that time
Mar 1, 2010
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMSales & MarketingSales Management
Going from Tourist to Tour Guide
If you don’t it will be like an orchestra without a conductor Vehicle headlights only illuminate the road ahead for about 200 feet but you can, even with this limited vision, go from Maine to Florida in these incremental steps if you are willing to
Mar 1, 2010
A Darwinian Fight for Survival: Winning dealers know customers want price and want it quick
Here is a stark but simple fact: for the past year, the marketplace has offered fewer active buyers than needed to sustain the dealer community. A Darwinian fight for survival proceeded; over the past year an alarming number of dealers went out o
Mar 1, 2010
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesProfiles of SuccessSales & Marketing
Rob Fowler, Modern Automotive
Modern Automotive Group’s story, to be frank, isn’t really all that modern. That’s because the group’s original store dates back before the days of the Great Depression. The Chevrolet store – one of two in Winston-Salem, NC, was going out o
Feb 10, 2010
Protecting your Ad-sets: Part II
Back in 2005 I wrote an article on issues involved with protecting your valuable intellectual property, in particular marketing and advertising themes, trademarks and slogans. We continue to receive inquires from readers on copyright protection as we
Feb 1, 2010
Leadershift is the Fuel for Success
If your store doesn’t have it, better get it Coaching an individual by influencing his view of CRM processes into a positive growth potential is one of the most valuable investments leaders can give their team. “Cosmetic managers” (old school)
Feb 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Consumers Hold the Key to Continued Certified Pre-owned Sales Growth
By all accounts, as long as a supply of eligible vehicles is available, the growth in certified pre-owned (CPO) sales numbers is predicted to follow recent growth patterns of approximately 21% per year. Consumers are becoming more aware of, and confi
Feb 1, 2010