The battle is over. The customer now controls the car-buying process, and it is up to the dealer to support, advise and encourage the customer along the way to the sale. Dealer actions that seek to control the process — such as hiding informati

The close is the ultimate measurement of the effectiveness of a sales process.  Retailers around the world go through countless steps to drive interest in their product but it is wasted energy if it doesn’t translate into sales.  Really nice and

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many of them.  Let’s update that list to 2010 with a list of my 10 favorite new reads on advertising and marketing,

For dealers, your store often tells the story of your life. This is especially true for those second- and third-generation dealers. Every day, your dealership puts on a show for the consumer. The customers are your audience and you are the director.

Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th Digital Dealer Conference and Exposition: Real-life Online Sales Techniques. A short attention span discussion of what is working for dealerships online sa

San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs, announced today that it has reached a milestone

Research concludes that the job-generating CARS Program attracted new buyer profile without stealing sales from the future

Farmington Hills, Mich. ??? Mercedes-Benz Financial is now the first automotive financial services company to expand personalized and convenient account management features to all of its customers using smartphones like BlackBerry??, Droid ??, and ot

Houston, Texas ??? The National Alliance of Buy Here Pay Here Dealers (NABD) today announced the agenda for its 12th Annual National Conference at the Venetian Hotel & Casino in Las Vegas. ???We are excited about the fabulous new Venetian venue a