It is no secret that customers are using the Internet to broadcast their buying experiences, and in doing so, directing customers toward or away from your dealership, many times without you knowing. More and more prospective customers are using feedb

Whether training recruits or re-training “old school” folks, we always warn them of who to avoid, including the waiters!  I mean that in two ways: The sales rep out front waiting on a deal with incomplete tasks on multiple fronts in your CRM rig

There is a place on the Internet that the largest search engine in the world sends people before they get to your website. It is called Google Places and reflects the importance Google is placing on local search. Google Places is a profile for your b

Tesla Motors Inc.???s stock fell 15% yesterday to $25.55, according to the Detroit Free Press. The story said Monday, December 27, 2010 marked the 180-day post-initial public stock offering constraint. Edmunds.com???s Senior Analyst Karl Brauer said

IRVINE, Calif. — Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, today announces the official launch of its app for Android mobile devices, in addition to its iPhone and Windows Phone 7 applications. &nbs

Despite the challenging economy, Gary Crossley Ford in Kansas City, MO implemented a strategy that dramatically increased their revenue and reduced their operating costs and just had the best month in the dealership’s history, outperforming last ye

As we head into the holiday season, this is the perfect time to get focused on creating a more effective advertising message and media plan. I’d like to suggest a two-pronged program that will help you define both: focus groups and message manageme

With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured by the number of leads generated. As always, the bottom line literally is the bottom line; the number of cars sold and total profi

As some of you may know, I served in the United States Marine Corps back in the 1980s. I was lucky, and was allowed to spend most of my time in the service sitting on the tropical island of Guam. While I enjoyed serving with nearly everyone I met in