As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendor

CEO & Founder Local Search Group Jim Flint explains Impression Share Bidding in this video.

Does your dealership use an external BDC for sales calls? Many managers like to keep control of their sales process in house, but realistically, the majority of salespeople don’t have time to place the hundreds of calls necessary every week to

Another year, another NADA Show has passed, and Digital Dealer was there along with 22,000 other automotive industry professionals. The NADA Show pulled no punches this year with their excellent keynote speakers – Kat Cole, COO and President of Foc

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need to re-examine the ‘one size fits all’ approach to marketing and better tailo

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status q

Local Search Group CEO & Founder Jim Flint share some advice for dealers on how to best prepare for the Spring selling season.

fusionZONE Founder Brett Sutherlin shares his views on digital retailing & how it will affect dealerships.

DealerBuilt Account Manager Mike Corerra shares why training is vital to efficiency in the dealership.