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Dealerships of the Future: How Successful Dealers Leverage all Lead Sources for Growth
Unless you’re viewing an archived version of this magazine or you just picked this up in the service waiting area at the dealership, you are likely reading this article within a week or two either way of the 10th Digital Dealer Conference and Expos
Apr 1, 2011
Search Engine Optimization is your Dealer’s Online Resume
Every day my team and I field questions about Search Engine Optimization (SEO) and what it takes to put your best foot forward on Google and other search engines. We’re constantly looking for ways to improve our dealers’ site visibility in these
Apr 1, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
???An Average Car Guy??? Explains Changing from an Internet Department to an e-Commerce Dealership
In February 2010, Toyota had one of the largest recalls ever. Yet within nine month’s time, the efforts of the dealership’s e-commerce director produced numbers that were up 150% Y. C.S.I., C.I.T. and every other key success indicator con
Mar 31, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
CEO of FirstLook and MAX Systems Reveals Web Strategies to Drive Traffic and Earn Strong Gross
Over the past two years, INCISENT Labs has been researching and analyzing cutting-edge practices and behaviors from other industries, including Silicon Valley to better understand the most successful strategies to engage today’s Internet consum
Mar 31, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
What is Google Doing to Website Traffic?
What is Google doing with website traffic, specifically your dealership???s website traffic? According to a story on ClickZ.com, Google is getting more and more involved with the consumer???s actual shopping process.
Mar 31, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
Edmunds’ InsideLine.com Reports Ford Sync’s Infotainment Leadership Is Eroding
SANTA MONICA, Calif. ??? Four years ago, the Ford Sync infotainment system was the innovative technology that drove this automaker’s economic recovery, but competitors are beginning to catch up to ??? and overtake ??? Ford’s groundbreakin
Mar 31, 2011
Twitter???s Spamming Issue
According to a story on Media Post.com, some users of Twitter are noticing their accounts are spamming their followers. The story said some people were noticing messages would be sent to people who Re-Tweeted one of their tweets.
Mar 31, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
Save on Cars & Trucks Launched in Detroit and Chicago
TROY, Mich. ??? A new monthly publication ??? Save On Cars & Trucks ??? has just been launched in the Detroit and Chicago metropolitan regions, according to Heather Uballe, a director of operations at Save On Everything, a Troy, Mich.-based
Mar 30, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
uShip Sets Vehicle, Motorcycle Transport Volume Records in First Quarter
AUSTIN, Texas ??? During the first quarter of 2011, uShip saw a company-record $7.6 million in vehicle and motorcycle shipping transacted on its site, an increase of 24 percent over Q4 2010 (the previous high) and 33 percent over Q1 2010. The o
Mar 30, 2011