In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn’t confuse their digital efforts with its effectiveness.

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, send

In this episode of Freebie Friday, VP of Sales CDK Global Bill Wittenmyer shares the three most important traits that your BDC should have.

fusionZONE Founder Brett Sutherlin discusses quality over quantity when it comes to their website’s calls-to-action.

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people.

Bill Wittenmyer shares his thought on digital retailing in the retail automotive industry in this week’s episode of Witt’s Wise Words.. To read the full article, click here: http://info.elead-crm.com/digital-retail-ebook

When you hear about someone being obsessed about something, at first you may perceive it as a negative thing. Here is a definition of the word obsession – it “is an idea or thought that continually preoccupies or intrudes on a person’s mind

The Principle of Reciprocity begs the question, “What Have You Done for Me Lately?” By definition, reciprocity is the practice of exchanging things with others, for mutual benefit; by design, it is the ambiguous idea that people feel obligated to

Organizations frequently embark on various cost reduction initiatives across their enterprises. Some organizations have purchasing departments and their role is typically to get the right product or service, to the right location, at the right time a