Auburn Hills, Mich. – The Jeep® brand – a truly global icon in the automotive industry – is celebrating its 70th anniversary this year. As part of this month’s ‘Jeep Celebration’ in full swing at participating Jeep dealerships, consu

FRANKLIN, Tenn. — Complementing the success of the current “Most _____ per dollar” campaign, Nissan is amplifying marketing support for the all-new 2012 Nissan Versa sedan with an interactive social media promotion.  The

ATLANTA – To help customers more quickly and efficiently ready vehicles for sale, Manheim is in the final stages of completing a substantial improvement initiative at all of its 72 U.S. operating locations. Its focus is two-fold: streamlining the

What do you think of the “Chevy Runs Deep” ad campaign? Do you think it is working? Is it bringing more consumers into the dealerships? According to a story from The Detroit News, General Motor’s Cheif Marketing Director, Joel Ewanick, seems to

MONTVALE, N.J. — smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its first primetime television appearance tonight with the debut of a new advertising campaign.  The campaign is the first part of an extensi

Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit”

FRANKLIN, Tenn. — Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers

ATLANTA — Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fou

Some 30 years ago, one of my best friends in the car business gave me the greatest advertising lesson of my life. “Appeal to those who don’t think they can afford a vehicle, and watch your grosses grow.” Another of his favorite sayings was “J