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Freebie Fridays: How to Maximize Your CPO Programs

In this episode of Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares tips on how dealers can get the most out of their CPO programs.
Mar 15, 2019

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver Today, let’s discuss the Fundamental C
Mar 15, 2019

Digital Retailing: Don’t Forget About the Dealership!

Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to c
Mar 14, 2019

Taking on Tesla: Key Brand Insights to Power Your Sales

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger car in the U.S. (in t
Mar 14, 2019

5 Tips on Giving the Next Generation the Buying Experience They Want

If it seems like you’re hearing a lot of “focus on improving the customer experience” these days, there’s a reason for that. While millennials may have been the driving force in the shift from brand and product focus to experience focus, ever
Mar 13, 2019

Hard Facts: Why You’ll See More DuckDuckGo Traffic in Your Campaigns – Censorship & Search

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Mar 12, 2019

Are You Missing Out on a Large Population of Customers?

Se Habla español? Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be
Mar 12, 2019

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships. Much time, energy, and teeth-gnashing a
Mar 12, 2019

Witt’s Wise Words: Aim High But Shoot Higher

Bill Wittenmyer shares why success in automotive depends on aiming high but shooting higher in this episode of Witt’s Wise Words.
Mar 11, 2019