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Ford Wins 2nd Annual Green Marketer of the Year Award
According to Nielsen’s blog, Ford Motor Company was awarded the company’s 2nd annual Nielsen Automotive Green Marketer of the Year award. The award was presented at the Los Angeles Auto Show to Ford for its marketing campaigns surrounding its gre
Nov 23, 2011
Chrysler Uses Music Awards to Feature Fiat 500
LOS ANGELES — The all-new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of “Papi,” at the 2011 American Music Awards® (AMAs) held at the NOKIA Theatre L.A. on Sunday evening. “The FIAT Brand is honor
Nov 23, 2011
Super Bowl Ads 2012
Super Bowl XLVI is less than three months away, and marketers are already planning their television ads for the big game. According to a story from AdvertisingAge, automotive companies that have already announced they will be advertising during the f
Nov 23, 2011
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
TrueCar.com Provides Best New Car Deals During Black Friday Weekend
SANTA MONICA, Calif. — Forget the mall or department store, and the long lines that await shoppers on Black Friday and the upcoming weekend. TrueCar.com suggests car buyers take advantage of some amazing deals available on 2011 and 2012 models
Nov 23, 2011
Hyundai Unites with the Recording Academy as Official Vehicle Partner
COSTA MESA, Calif. – Tapping into the power of music, Hyundai joined forces with music’s biggest brand – The Recording Academy® (internationally known for the GRAMMY Awards®) – to become its “Official Vehicle Partner.” The multi-year p
Nov 23, 2011
Subaru Kicks Off Fourth Annual “Share the Love” Event
CHERRY HILL, N.J. — Subaru of America kicks off its fourth annual “Share the Love” event Saturday, November 19. This year’s campaign features five charitable beneficiaries and even more love, thanks to support from the Faceb
Nov 23, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Are Auto Shows Valuable to Dealers?
It’s that time of year again, auto show season. The Los Angeles Auto Show just wrapped up media days last week with many notable vehicle unveilings and is now opened to the public. But the question remains, are auto shows potential breeding grounds
Nov 22, 2011
New Infiniti Connection® to Launch on ATX’s Connected Vehicle Platform
LOS ANGELES — Infiniti Connection®, announced by Nissan North America at the Los Angeles Auto Show as part of the introduction of the new JX Crossover, will provide Infiniti owners with location-enabled safety, security, and convenience via AT
Nov 20, 2011
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Sales & Marketing
U.S. Local Digital Advertising Revenues Continue Upward in 2011 Despite Slow-Growth Economy
Fall update of U.S. Local Media Annual Forecast indicates local digital media revenues will reach $23.3 billion in 2011, up slightly from earlier forecast CHANTILLY, Va. – The impact of the sluggish global economy on the local media marketplace is
Nov 20, 2011