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Witt’s Wise Words: Rethinking Your Vehicle Subscription Service
VP of Sales CDK Global Bill Wittenmyer shares a tip on how dealers should be evaluating a vehicle subscription model at their dealership.
Apr 1, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsSales & MarketingSales ManagementSales StrategiesServiceTrending Industry News
The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers
Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and buildin
Apr 1, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingTrending Industry News
Make That Incoming Call Your Next Sale
As countless studies will attest, the effectiveness of texting, email, social media, and multiple other digital media in attracting customers to your business has consistently increased over the past few years. In fact, given all the proven advantage
Mar 29, 2019
The Bird Is the Word
One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company Bird created a clever video
Mar 29, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingTrending Industry NewsVideo
Three Keys to Changes in Google’s Algorithm
Local Search Group CEO & Founder Jim Flint share some tips for dealers on how to keep up with Google’s algorithm changes in this video blog.
Mar 29, 2019
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F&I ManagementFinance & Insurance NewsGeneralSales & MarketingSales ManagementSales StrategiesTrending Industry News
The 4 Laws of Influential Conversations
We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversatio
Mar 28, 2019
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Digital DealerDigital Dealer ConferenceEveryoneGeneralMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
Facilitating Online Car Buying Without Losing Profit or Control
More than 80 percent of consumers say they want to complete one or more steps of the purchase process online, yet many dealers are dragging their feet when it comes to implementing digital retailing solutions. Their primary concerns include: Losing c
Mar 27, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneF&I ManagementFinance & Insurance NewsFixed Operations NewsGeneralLeadershipMarketing StrategiesSales & MarketingSales ManagementSales StrategiesServiceTrending Industry News
Interview with John Alfirevich of Apple Chevrolet
In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank’s 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet,
Mar 27, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTrending Industry News
How to Avoid the End-of-Month Crunch
Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like asking which came first, the chicken or the egg. For sales teams and managers, the end-of-the-month crunch
Mar 27, 2019