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Autoshopper.com announces surge in 2011 for Mobile Auto Shopper, closes year on a high note.
ORLANDO, FL — In what was a solid finish in 2011, for the mobile auto consumer, users climbed 60% on the Autoshopper.com site, with an average of 6 minutes of shopping. Statistics show that mobile auto shoppers are in the market for used car
Jan 4, 2012
Refocusing your Message!
What is bringing customers to your dealership? To your website? Identifying the key motivators driving your traffic can dramatically increase your advertising efficiency and effectiveness. Most successful dealerships have learned the lesson of consis
Jan 4, 2012
Video Ad Study: Spending Surpassed Expectations in 2011
LOS ANGELES–Break Media, a leading creator and publisher of digital video content, today announced the findings of its annual Digital Video Advertising Trends study, which found that digital video advertising spending is up and expected to cont
Jan 4, 2012
Sold Out: Super Bowl Ads
According to a story from Businessweek.com, television ad spots for the Super Bowl next month have sold out. The story said the average price for an ad during the game is up 17% from 2011.
Jan 3, 2012
CODA Automotive Selects Marvin K. Brown as Exclusive San Diego Dealer
SAN DIEGO — CODA Automotive, a leading developer of all-electric vehicles, announced its intention to make Marvin K. Brown its exclusive dealer partner in San Diego County when it initiates consumer sales of CODA sedans. As CODA’s firs
Dec 29, 2011
What Were the Top 10 Social Media Highlights in 2011?
Clickz.com put together a list of what they think the top 10 social media highlights in 2011 were. Top on their list was the fact that Facebook remained number one for social media networks. What were the other nine? Click here to read Clickz.com’s
Dec 29, 2011
Social Media Research Reveals Need for Measurements to Improve Effectiveness
MANASQUAN, NJ –More marketers indicate that measurement of their social media is a high priority, primarily to improve effectiveness and integration, according to the Lenskold Group 2011 Marketing ROI & Measurement Study released this month (av
Dec 29, 2011
Buick Uses Facebook For Crossover Preview
According to a story from Autoblog.com, Buick is using their Facebook page to uncover some of the new 2013 Buick Encore crossover. The story said the automaker is planning on fully revealing the new Buick at the North American International Auto Show
Dec 28, 2011
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Addendum Window Stickers – Best Practices
Even after celebrating out tenth anniversary as a compliance consulting company, we continue to see new issues that surprise us. For example, one dealer gave the keys to a repo agent, who had what appeared to be a legitimate order from one of the cap
Dec 28, 2011