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Intellichoice Announces 2012 Best Overall Values of the Year
Campbell, Calif. – IntelliChoice, the market leader in automotive ownership cost and car value analysis for over twenty-five years, announced today the winners of its 2012 Best Overall Value of the Year (BOVY) awards. Each year, IntelliChoice�
Feb 3, 2012
Porsche Reports a 25% Increase for CPO Vehicles Sales
For the month of January 2012, Porsche’s Approved Certified Pre-Owned vehicle sales were 812, compared to 650 last year – a 25% increase.
Feb 2, 2012
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Dealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingSales ManagementSales Strategies
It Really is Becoming David v. Goliath Out There
Surely everyone is familiar with the biblical David versus Goliath story. In the original, the much smaller David defeats Goliath by launching a single stone from his sling into the giant’s forehead. Case closed – David wins. If only it were that
Feb 1, 2012
Chevrolet Sonic Digital Efforts Help Drive Early Sales
DETROIT – The all-new Chevrolet Sonic is building a digital reputation and a legion of fans by bungee jumping, sky diving and successfully completing a skateboard-style kick flip. The one thing missing in its first six months on sale – traditiona
Feb 1, 2012
Toyota Partners with Shazam to Amplify the ‘Camry Effect’
TORRANCE, Calif. – Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketing campaign that enables viewers to use the Shazam mobile app to enter for a chance to win one new 2012 Camry for themselves and one for a friend, d
Feb 1, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Polk Provides Industry Intelligence to CityTwist for Enhanced Email Targeting
SOUTHFIELD, Mich. – Polk, the leading automotive marketing intelligence firm, has entered into a business agreement with CityTwist, one of the largest national email marketing companies in the U.S., to provide proprietary in-market timing and cons
Feb 1, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Chrysler Group LLC and Carfax Mark 10-Year Anniversary With Renewal
CENTREVILLE, Va. — Chrysler Group LLC and Carfax today announced that Carfax Vehicle History Reports will continue as the sole source of vehicle history information for the Chrysler Certified Pre-Owned program. Chrysler Group selected Carfax a
Feb 1, 2012
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales Strategies
Is your Best e-Focus Social…or Smart?
Okay, I confess. Digitally speaking I’m fairly “un-social” and I still use a “dumb” phone (one of the old Motorola Razors that I bought on eBay because they haven’t made them in five years.) Not that I don’t have a fairly decent underst
Feb 1, 2012
Acura to Debut Super Bowl XLVI Commercial, First for the Brand
TORRANCE, Calif. — Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura&
Feb 1, 2012