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Data & AnalyticsDealer ManagementDealer/GM NewsLead Management & CRMMarketing StrategiesSales & MarketingTechnologyTrending Industry News
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace soluti
Apr 5, 2019
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Dealer ManagementDealer/GM NewsGeneralLeadershipMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take. If you are an auto dealer in Florida or New Yor
Apr 5, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Freebie Friday: What’s the Perfect Length for an Email?
In this week’s Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares advice for dealers on the most effective length of e-mail for dealers.
Apr 5, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Profit By Action Quick Tip: Prospects Not Ups
In this Quick Tip, Andy Church shares why dealerships should stop including “ups” in their vocabulary.
Apr 5, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Social Media Transformation
There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark Zuckerberg indicated that st
Apr 5, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
How Google Shook the Auto Industry with its Latest Update: And What Dealers Can Do About It
On March 12, 2019 Google shook the automotive industry with updates that were drastic in shaping how websites are ranked within its results. Dealership margin pressures combined with 90% of Google clicks within our industry occurring within the o
Apr 3, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneGeneralLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
Cut the Losses: Turn Wholesale into Profit Gains
By Alison Spangler, Senior Director for Manheim Digital Many dealerships have long held the view that the wholesale used vehicle market is an option of last resort. It’s a place for accepting losses, not an avenue for driving profits. Digital techn
Apr 2, 2019
How Are Women’s Brains Wired? What Customers are Thinking in Your Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data women show surprising consistency and practicality in their thought process. Consultants c
Apr 2, 2019
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Dealer ManagementDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
Spring Market Officially Arrives
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Apr 2, 2019