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Sales & Marketing
Co-Founder of Car-mercial.com and Carbuyersengine.com Shares Video SEO Strategies for Local Search Marketing
AJ LeBlanc, co-founder of Car-mercial.com and Carbuyersengine.com, is sharing his expertise with automotive dealers and managers on how using online video SEO can help gain exposure for their dealerships on the top of the search engine results pages.
Mar 7, 2012
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Sales & Marketing
DealerTrack Senior Manager Explains Why Dealers Should Move More of The Dealership’s Sales Process Online
Pete Batten, senior manager product and sales at DealerTrack, is sharing his expertise with automotive dealers and managers on why they should move more of their dealership’s sales process online. Today’s path to a vehicle sale is more likely to
Mar 7, 2012
Super Bowl Advertising Effectiveness Report Reveals Key Insights for Automotive Advertisers
BIRMINGHAM, Mich. — Autometrics is the leading provider of automotive demand-centric, analytical data that enables its clients to track sales demand, media effectiveness and demographic trends at national, regional and market levels. Automet
Mar 7, 2012
Stone Meta Social Media Offers Tips for Ensuring Auto Dealers They’re at the MOT When Consumers Start Shopping for Cars
CRYSTAL LAKE, IL – Social media strategists Stone Meta Media advises auto dealers to consider if their digital presence puts them at the consumer’s moment-of-truth or MOT, the critical decision point when their desire for a new vehicle emerges.
Mar 6, 2012
Luxury Pre-Owned Sales Up in February
For the month of February, certified pre-owned sales for BMW, Audi, Mercedes-Benz and Porsche were all up. BMW: In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 4.6 % to 13,375 vehicles from the 12,791 v
Mar 1, 2012
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Dealer/GM NewsDigital DealerFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Consumer Reports: Buying A Used Car May Be a Better Deal Than Ever
YONKERS, N.Y. — With every passing year, buying a used car becomes less of a gamble according to a new analysis by Consumer Reports. Even the least reliable car-makers are gaining ground on the perennial reliability leaders, Toyota and Honda;
Mar 1, 2012
Edmunds.com: Low Incentives Spending Suggests Big First Quarter for Automakers
SANTA MONICA, Calif. — February’s incentives spending on new car sales increased month-over-month but still came in at the lowest of any February since 2003, according to an analysis of Edmunds.com’s True Cost of Incentives® (TCISM).
Mar 1, 2012
TrueCar.com: New Car Transaction Prices Rise in February 2012
SANTA MONICA, Calif. — TrueCar.com, the authority on car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $30,605 in February 2012, up $1,943 (6.8 percent) from Febru
Mar 1, 2012
Consumer Reports Automaker Report Cards 2012: Subaru Drives Into Top Spot as Honda Slips
YONKERS, N.Y. — Riding a wave of impressive redesigned models in the last few years, Subaru for the first time has earned the top score in Consumer Reports automaker report cards for 2012. Subaru’s score of 75, two points higher than last
Feb 29, 2012