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NADA: Used Car Prices in 2012 Set to Peak in April

McLEAN, Va. — Trade-in values on used cars are expected to peak over the next few weeks, said Jonathan Banks, executive automotive analyst with the National Automobile Dealers Association (NADA) Used Car Guide. “While prices for all used-
Apr 13, 2012

Analysis: 36% of Shoppers Visit 2-3 Automotive Websites During Car Buying Process

SAN FRANCISCO– Jumpstart Automotive Group, an expert automotive marketing organization, today released its latest Jumpstart Automotive Insights Book 2010–2011. The book features an in-depth, two-year analysis of online car shopper trends and
Apr 12, 2012

In your Face…Up your Ads!

Can “in your face” messaging up your advertising effectiveness? Advertisers who know the secrets of in-your-face marketing say it’s the only way to go in the ever-increasing clutter, confusion and hyperbole of the zillions of messages assaultin
Apr 4, 2012

Co-Founder /CEO of ActivEngage Discusses Inbound Marketing Strategies for 2012

Todd Smith,  co-founder and CEO of ActivEngage, Inc., is sharing his expertise with automotive dealers and managers on inbound marketing strategies for 2012. Inbound marketing is the key to online success. The Internet has grown too large to effecti
Apr 4, 2012

Tier 10 Marketing Owner Reveals How New York Acura Dealers Leveraged Social Media to Generate Buzz at the North American International Auto Show

David Boice, owner at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on how New York Acura dealers leveraged social media to generate buzz around the 2012 North American International Auto Show in Detroit, Michigan t
Apr 4, 2012

Edmunds.com: Loosening Credit, Gas Prices Spark Consumer”March” Back to Car Dealerships

SANTA MONICA, Calif.  — Loosening credit and a shift to more fuel-efficient small cars continues to drive automotive sales, according to the March sales forecast from Edmunds.com, the premier online resource for automotive information. Edmunds.com
Mar 30, 2012

TrueCar.com: March 2012 New Car Sales Expected to Be Highest Since August 2007

SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasting, today released its March 2012 sales and incentives forecast.  The forecast shows the following: For March 2012, new light vehicle sales in the U.S.
Mar 30, 2012

Lexus Crafting a New Approach to Customer Relationships

TORRANCE, Calif. — When Lexus was established 23 years ago, it was dedicated to providing the best customer service experience in the industry.  Lexus’ commitment to that goal is reflected in its top position in the J.D. Power and Assoc
Mar 30, 2012

Vice President of Digital at Tier 10 Marketing Discusses The Evolution of Automotive Digital Marketing

Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on the evolution of automotive digital marketing and where dealers go from here. Ralph Paglia will share insights gained from
Mar 28, 2012