SAN FRANCISCO and RESTON, VA – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more stron

CHANTILLY, Va. – Mobile local search volume will surpass desktop local search for the first time in 2015, according to BIA/Kelsey. By 2016, the firm expects mobile local search to exceed desktop local search by more than 27 billion annual queries.

CENTREVILLE, Va. — Carfax this week announced the launch of its newest wave of television ads as part of the national ‘Show Me the CARFAX’ campaign. The new ads, created in conjunction with Zimmerman Advertising and Hinge Digital,

DETROIT – Originally developed as an airbag deployment notification system on three 1997 Cadillac models, OnStar has evolved to offer unmatched safety and security services. Today OnStar also provides everyday services like Turn-by-Turn Navigation,

MONTVALE, N.J. — Mercedes-Benz USA (MBUSA) announced this week the appointment of Harry Hynekamp to the newly created position of general manager, customer experience, effective May 1.  Reporting to Steve Cannon, president and CEO, Hynekamp w

Cypress, California – Mitsubishi Motors North America, Inc. (MMNA) this week announced its “Temp Drive” marketing campaign, which will give a few fortunate consumers the opportunity to take a break from work and spend an entire day

Selling to women over the phone, an essential part of the dealer equation these days, presents many opportunities for a salesperson to show the kind of people skills that will make the deal go smoothly and rapidly. And if you do it right, it can resu

Depending upon the side of the transaction you are on, the intense demand for vehicles by the consuming public can be a very good or very bad situation. The transaction I am referring to is not the one between the dealer and consumer, but between the

There’s a curious irony at work in our industry. That is, dealers know they need to give online shoppers as much information about their used vehicles as possible to capture their confidence and interest in a unit. Yet, when it comes to wholesaling