According to a story from The Detroit News.com, General Motors is pulling its paid advertising off of Facebook. The story said GM will still keep its Facebook Fan Pages. Click here to read the full story.  What do you think of GM’s decision to pul

I facilitated a “Best of the Best” panel discussion at the 12th Digital Dealer Convention in Orlando last month. The focus of the panel was dealer applications of video, specifically to drive organic search and website conversion. During the 12th

A popular quote often attributed to George M. Cohan (and others) is, “I don’t care what the newspapers say about me, as long as they spell my name right.” It’s an interesting perspective, but it is definitely not my advice, especially in

The local segment of U.S. social media ad spending will reach $3.1 billion in 2016 CHANTILLY, Va.. -– Social media advertising revenues will grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing a compound annual growth rate of 21 pe

Ensuring a healthy business flight plan – step 3 While flying the other day, I began considering all of the important and essential components which were working together in keeping the aircraft aloft. An immense amount of electronics, engine compo

You master commonality-based rapport. Regardless of which type of first contact we made with our prospects, be it via live chat, a phone call, a lead or as a guest on our property, it is imperative that we understand and master commonality based rapp

According to the Blue Book Market Report for May 2012, new-car sales maintain momentum, post solid 14.4 million SAAR Pace. Click here to read the full results: Blue Book Market Report – May 2012.  THIS MONTH’S REPORT INCLUDES: NEW-CAR MARKET ANA

RESTON, VA – comScore, Inc., a leader in measuring the digital world, this week released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. T

According to Dataium, April online auto shopping continues this year’s positive trend with the number of auto shoppers and searches exhibiting month over month inceases of 21% and 26% respectively. Additionally, the number of leads s