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Chevrolet Kick-Starts Global Commitment to International Football
SHANGHAI – Chevrolet’s five-year agreement to become the Official Automotive Partner of Barclays Premier League giant Manchester United includes the creation of the Chevrolet China Cup as part of the Manchester United 2012 Tour, delivered to the
Jun 5, 2012
Eight Reasons your Dealership Facebook Page isn’t Working
“Why isn’t our Facebook page taking off? We need more fans!” This phrase is something I hear on a regular basis from dealers. Growing a community on Facebook is an elusive task for some dealerships. We used to advertise and t
May 31, 2012
The Power of a ‘Brand’ Video Infomercial!
This past March I wrote an article for Dealer magazine entitled: “Buttoning up your Brand,” focused on developing brand awareness of a dealership. I received quite a bit of feedback on the article with inquiries for materials offered in the artic
May 25, 2012
Edmunds.com May 2012 Auto Sales Forecast: Steady Pace Continues as Summer Approaches
SANTA MONICA, Calif. — Light vehicle sales are expected to continue at a healthy clip in May, reports Edmunds.com, the premier online resource for automotive information. Edmunds.com estimates that 1,391,163 new cars will be sold in May, for an
May 24, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
GM: Volt Generates First Time Interest in Chevrolet
DETROIT – The Chevrolet Volt is winning new customers to the brand from the competition with the Toyota Prius topping the list of most traded-in vehicle followed by the Toyota Camry, Honda Civic and BMW 3 Series. “I owned a Prius for six years an
May 23, 2012
The Path to Digital Domination
What if from the moment of lead arrival up to the point of sale, you could deliver the customer just the right information at just the right time, for every single lead? What if, as you were doing that, you could ensure your dealership was fully enga
May 23, 2012
Audi Customers to Get 4-Year SiriusXM Traffic Subscription Beginning with Select Model Year 2013 Vehicles
NEW YORK — Sirius XM Radio and Audi of America this week announced customers who purchase 2013 model year vehicles equipped with MMI Navigation Plus or MMI Navigation Plus with MMI Touch will receive a 4-year subscription to SiriusXM Traffic,
May 22, 2012
NADA: Future Outlook and the Impact on Used Vehicle Prices
Recently, NADA published a white paper titled Used Vehicle Supply: Future Outlook and the Impact on Used Vehicle Prices to address the steady decline of used vehicle supply over the past few years due to the substantial drop-off in new vehicle sale
May 18, 2012
Total Car Score Names 2012 Kia Forte To “Top Cars For College Grads” List
IRVINE, Calif. — Total Car Score, one of the most comprehensive automotive ranking and comparison websites, has named the 2012 Forte sedan and hatchback to its “Top Cars for College Grads” list. This roster of over-achieving compa
May 18, 2012