By Jessica Stafford, Senior Vice President & General Manager, Autotrader Today’s consumer has clearly spoken. They no longer want a one-size-fits-all, cookie-cutter experience when shopping online. Consumers not only expect, but demand, that co

 Testimonial videos are the most cost effective way to not only work video into your marketing strategy, but provide your audience with social proof that you have the solutions to problems they face. Despite the marketing power they bring, so many

 Does your Service and Parts departments have a good online presence? In this fascinating Quick Tip, Andy Church discusses the latest research from Google regarding online searches for after sales departments and products.

 In this Freebie Friday, VP Sales CDK Global Bill Wittenmyer shares the three most important traits that dealerships should be looking for in salespeople.

Index Continues To Lose Momentum But Expects Quick Jolt from April Spring Season LAWRENCEVILLE, GA (April 9, 2019) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, relea

Every day, dealers are faced with multiple decisions about various facets of their business. Among them: constantly trying to decide if they should invest in buying leads to conquest more consumers or if they should spend more to retain existing cust

CEO Jim Flint shares how social media has transformed and why dealers should alter their strategies to maximize their effectiveness in this video blog.

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital re

By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d been in automotive “for the last hundred years.” I laughed in complete agreement; it totally felt that way. He knew the industry. He kne