Report Presents Framework for Optimizing Earned and Paid Media Reach to Fans and Friends and New Research on Sales Lift Analysis RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Facebook recently released the

When television icon Dick Clark passed away earlier this spring, there was a wave of nostalgia that swept through social media posts, television broadcasts and newspaper articles. What struck me most was, no matter how much the world around him chang

ARLINGTON, Texas — SFG Finance LLC, a purchaser of auto paper from BHPH dealers, new car franchise dealers, finance companies, banks and credit unions, today announced that it has partnered with PassTime USA, the industry leader in high-tech GPS tr

NEW YORK — Total advertising expenditures in the first quarter of 2012 increased 2.6 percent from a year ago and finished the period at $32.9 billion, according to data released today by Kantar Media, the leading provider of strategic advertisi

— Rise to the Challenge — Burbank, Calif. – Warner Bros. Pictures and the Chrysler brand have teamed up to bring fans the opportunity of a lifetime surrounding the July 20th release of “The Dark Knight Rises,” the much-anticipat

By studying data from 100,000 auto warranty policies linked to family cars, Direct Buy Warranty has discovered the 10 most reliable family cars. NEW YORK — By studying data from 100,000 auto warrantypolicies linked to family cars, Direct Buy Wa

CHERRY HILL, N.J. — Subaru of America has announced the launch of its social guidebook, “Subaru Guide to Everything.”  The “Subaru Guide to Everything” will serve as a place where owners can share their favorite sites

Tom Loveless, Michael Sprague and John Yoon Appointed to Executive Vice President Positions by the Fastest-Growing Car Company in the U.S.[1] IRVINE, Calif. — Kia Motors America (KMA) president and CEO Byung Mo Ahn today named Tom Loveless, Mi

Q1 2012 Revenue Up 15% Over Q1 2011, According to IAB Internet Advertising Revenue Report NEW YORK, NY — Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the lat