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Digital Marketing Arena – Three Critical Questions

My team and I recently concluded a large number of spend assessments, across many dealerships, in various cities, under various ownership structures.  We interviewed many dealer principals and CFO’s as a routine part of our process and as such, I
Aug 21, 2012

What does Sales Manager Mean?

Businesses that have a product line for sale have sales managers to manage their sales personnel. Motivated sales personnel who are persistent and have the “the right stuff” sooner or later somewhere will earn the title of sales manager. In my op
Aug 16, 2012

Retail E-Commerce Spending Up 15% vs. Year Ago

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q2 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $43.2 billion for the quarter, up 15 percent versus year a
Aug 16, 2012

10 Essential Steps to Successful Facebook Ads

Let’s talk about the unique challenges today for dealers when it comes to social media. Many still believe social media marketing is “free.” I don’t have to remind you that nothing in life or business is ever free. Social media marketing take
Aug 15, 2012

Study Shows Men Spend More Time and Money Car Shopping Than Women

CAMBRIDGE, Mass. — A study released today by CarGurus, the auto research and shopping site, suggests that when it comes to buying a car, men tend to shop longer and spend more than women. The CarGurus study, which examined gender differences in ca
Aug 15, 2012

The Art of Recruiting and Retaining Women in your Dealership, Part 3

Note: This is the final part of a three part series on a subject that needs more that a single column to do it justice, because women are critical to your success. Understanding the buying process Understanding the differences in how men and women bu
Aug 15, 2012

Study Shows Men Spend More Time and Money Car Shopping Than Women

CAMBRIDGE, Mass. — A study released today by CarGurus, the auto research and shopping site, suggests that when it comes to buying a car, men tend to shop longer and spend more than women. The CarGurus study, which examined gender differences in
Aug 15, 2012

AskPatty.com Automotive Advice for Women Launches All-New Website New Features Help Empower Women on Automotive Topics

AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree. Thousand Oaks, CA — AskPatt
Aug 15, 2012

VP of sales, automotive solutions at Contact At Once!, Explains How To Get The Dealership Ready for Real Time

Take a look around. Everywhere you look – whether at a coffee shop, a restaurant or in a hotel lobby, people are walking around with their heads down looking at their cell phones. Consumers today use smartphones, tablets and laptops to tweet, shop,
Aug 15, 2012