Hispanics buy more, return more often and refer more friends and family than any other consumer group in America. Chad Collier, CEO and founder of GroupCars, will share with you how to increase profitability by capitalizing on this growing market. Th

By establishing a road map for your customer interactions, your dealership can automate communications and track every interaction to make sure that your teams are doing the right thing at the right time to the right person. Your CRM’s reporting to

Audi kicks off football season today with a new advertising and marketing campaign for the 2013 Audi S Models. For the first time in its history in the U.S., Audi is introducing its full line of S Models, bringing the Audi sport performance story to

BURLINGAME, Calif. — To provide the most efficient, useful, and comprehensive online marketplace for automotive buyers and dealers alike, CarWoo! today announced that DealerTrack‘s PaymentDriver and FinanceDriver tools will be directly in

Recently I was asked what I thought the three most important issues were regarding advertising. In order, they would be perception, relevance and recency. These three cover a broad marketing spectrum. Perception, the most critical, defines how you ar

Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book, had the following points to say on this month’s new-car sales results. Consumers paid between 5 to 8% below MSRP on average in August, not including cash incentives.

New advertising series and tagline showcases the Bank’s commitment to customers MIDVALE, Utah — Customers take center stage in Ally Bank’s newest advertising campaign, filmed on the stage of the historic Orpheum Theatre in Los Ange

Ever have a salesperson get you on the phone when you’re busy, only to infuriate you to a frazzle with “Isn’t it a beautiful day, Mr. Boldebook? I don’t want to take up a lot of your time, but I’m sure you would be interested in hearing abo

Search engine and social site representatives, and search marketing experts are all saying content is king. According to all, the key to Internet marketing is the production of quality content! And with Google’s constant algorithm changes and the b