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Kbb.com: Used-Car Values Continue to Decline

According to Kbb.com’s Blue Book Marketing Report for September 2012 , used-car values continue to decline. Kbb.com said even as fuel prices approached record highs this year, values of fuel-efficient vehicles have continued to lead market decline
Sep 14, 2012

Study: Consumers 27 Times More Likely to Click-Through Online Video Ads than Standard Banners

New York, NY – MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today that the click-through rate (CTR) for online video is 27.4 times that of standard banner
Sep 13, 2012

Kantar Media Reports U.S. Advertising Expenditures Increased 0.9% in the Second Quarter of 2012

NEW YORK — Total advertising expenditures in the second quarter of 2012 increased 0.9 percent from a year ago and finished the period at $34.4 billion, according to data released today by Kantar Media, the leading provider of strategic advertis
Sep 11, 2012

US Equity Advantage Launches Live, Real-Time Dashboard for Partners to Track Commission Payments

ORLANDO, Fla. – US Equity Advantage (USEA) – the nation’s loan acceleration services leader – announces a new partner dashboard for finance and insurance (F&I) managers, automotive dealerships, and agencies to track and forecast commissi
Sep 10, 2012

Edmunds.com: August Car Incentives Not All That Meets the Eye

SANTA MONICA, Calif. — Automaker incentives remained stable in August but the numbers this month don’t tell the full story, reports Edmunds.com, the premier resource for automotive information. According to Edmunds.com’s True Cost of Incent
Sep 7, 2012

NADA Adds Certified Pre-Owned Values to ‘Used Car Guide’

MCLEAN, Va. — The National Automobile Dealers Association Used Car Guide is now providing manufacturer-certified pre-owned (CPO) values for every qualified vehicle in its printed and electronic editions. “We recognize the tremendous effo
Sep 7, 2012

Experian Automotive: Subprime auto loans in Q2 2012 exceeded prerecession levels

While subprime lending is on the rise, loans are balanced by lower loan-to-value ratios SCHAUMBURG, Ill. — Experian Automotive today announced that loans to customers in the nonprime, subprime and deep-subprime risk tiers accounted for more th
Sep 6, 2012

It’s ‘Make or Break’ Time for New-car Classified Efforts

To maintain profitability, it’s been mandatory for years to utilize comprehensive, well-distributed classified ads. It is important for dealers to have an online presence with new-car classifieds since many consumers start researching their next ca
Sep 5, 2012

Dodge Brand Launches New Dodge Dart TV Ad as Marketing Launch Shifts Into High Gear

AUBURN HILLS, Mich.  — A change is in the air and it’s not just in the weather. Labor Day may mark the unofficial end of the summer, but it also signifies the beginning of fall, which means football, baseball pennant races, television se
Sep 5, 2012