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Honda Accord is the Top Researched Used Car
Below are the top 25-most researched new and used cars on KBB.com during the month of September. RANK NEW RANK USED 1 HONDA CR-V 1 HONDA ACCORD 2 TOYOTA CAMRY 2 HONDA CIVIC 3 HONDA CIVIC 3 TOYOTA CAMRY 4 HONDA ACCORD 4 FORD F150 5 NISSAN ALTIMA 5 TOY
Sep 28, 2012
Hyundai Launches Immersive Digital “Test Driving” Experience
Elantra GT, Coupe and Sedan appearing soon at a home near yours COSTA MESA, Calif. – Is your driveway in need of a makeover? The front of your home lacking a little pizzazz? Imagine dressing them up with an award winning Elantra model, with the sim
Sep 27, 2012
Google to Become U.S. Display Ad Leader
Strong growth for Facebook and Google expected as others see shares shrink NEW YORK, NY — Google will earn more US display advertising revenues than any other company this year, topping the market with 15.4% share, according to new estimates by eMa
Sep 27, 2012
Motozuma Launches Reward Program for Used Car Buyers
New Program Offers Used Car Buyers $200 Toward a Down Payment Naperville, Ill. – Motozuma, the first-of-its-kind automotive social savings website, today launched a new program for used car buyers. Prospective buyers may set up a free Motozuma acco
Sep 26, 2012
The FIAT Brand Participates in the 2012 MONOPOLY Game at McDonald’s
Consumers have a chance to enter and win a new 2013 Fiat 500 Auburn Hills, Mich. – This year marks the 20th MONOPOLY Game at McDonald’s and to celebrate the FIAT brand is offering game players a chance to win a new 2013 Fiat 500. The Game beg
Sep 26, 2012
U.S. Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates
Google alone to account for 41.3% of total U.S. digital ad revenues in 2012 NEW YORK, NY — eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experien
Sep 26, 2012
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales Strategies
Miss(ed) Opportunity
I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women. One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at,
Sep 26, 2012
Used Vehicle Trade-in Equity on the Rise
MCLEAN, Va. — A declining supply of used vehicles, strong consumer demand and improving vehicle quality have resulted in higher trade-in equity on many used cars and light trucks. “Higher trade-in equity on used vehicles will help facili
Sep 21, 2012
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
instaVIN® Extends 49 Cent NMVTIS Vehicle History Reports for California Dealers
SAN DIEGO — instaVIN™ announced the extended availability to California auto dealers, access to NMVTIS vehicle history reports from instaVIN for just $.49 each. This is the industry’s best price for a full Vehicle history report including N
Sep 21, 2012