According to Ricky Beggs is the VP, Managing Editor at Black Book – National Auto Research, there has been growing hype over the new mid-size cars being introduced for 2013, with particular emphasis on stronger competition from domestic makers.

BOULDER, CO —  Most brands understand the importance of an active, engaged Facebook community, but few brands know how to build one. Fan participation is never strong enough, so brands do what they think makes sense: focus on getting more fans

Automobile ads give the impression that women consumers are all mid-30s, lean, attractive and married, without children. (Most ads tend to portray women this way. It’s not just an auto thing.)  The reality is that women buyers come in all differen

First Data Releases September 2012 SpendTrend® Analysis ATLANTA — First Data Corporation, a global leader in electronic commerce and payment processing, today released its First Data SpendTrend® analysis for the full month of September 2012 c

A customer walks onto your lot and you knock on the glass window of your store to alert the salesperson on the point to greet the customer. The minute the customer steps foot out of their car and shows their face, your sales team surrounds them in an

Ah, the good ol’ days. It was just a few years ago that traditional advertising was king of the kingdom. Blast your message to the masses and inevitably someone would hear it. Direct mail, TV, radio, print and e-mail marketing were the “go-to”

It’s no secret that the action is online.  According to Kelley Blue Book Market Intelligence, 36% of new- and used-car shoppers spend more than a year researching vehicles online before making a purchase.1  With customers spending a significant a

SANTA MONICA, Calif. — About 15 million new cars will be sold in 2013, according to a new forecast released today by Edmunds.com, the premier resource for automotive information. The projected sales figures would be a 4 percent increase over the 14

Three-year buyback program offers CPO customers buying confidence with Mazda IRVINE, Calif. — Mazda North American Operations (MNAO) today announced the renewal of its agreement with Experian Automotive, designating AutoCheck®  as the exclus