The enormous growth of the Baby Boomer generation, coupled with their potential, growing disposable income and penchant for spending, is a compelling argument for making sure this segment has a VIP position in your marketing efforts. A new report by

IRVINE, Calif. — With the 2012-13 NBA season about to tip off, Kia Motors’ global brand ambassador, superstar Blake Griffin, is back in a series of humorous new television commercials featuring the fast-growing automaker’s best-sel

So the old saying goes, “I know half my advertising is wasted, I just don’t know which half.” But that is an old saying, and today with new technology and advanced analytics you no longer have to operate in the dark. Advertising effectiveness w

Study of 5,000 U.S. Consumers Identifies How Consumers Buy Autos, Cell Phones, Computers, Credit Cards, Health Plans, Insurance Policies, and Televisions WABAN, Mass. — Temkin Group, a leading market research and consulting firm that helps orga

MENLO PARK, Calif. — Facebook, Inc. (NASDAQ: FB) this week reported financial results for the third quarter, which ended September 30, 2012. “As proud as I am that a billion people use Facebook each month, I’m also really happy tha

Former megadealer VP Allen Levenson, head of sales and marketing for Prospect Vision, will share with you in a very simple, hands-on manner, the secrets top dealers are using. These help dealers to generate genuine leads that increase sales, market s

Second transaction in a week toward goals of pursuing strategic alternatives for the international businesses DETROIT — Ally Financial Inc. (Ally) today announced that it has reached an agreement to sell its Canadian auto finance operation, All

ATLANTA — Despite gas prices rising throughout the third quarter, shopper interest in new full-size trucks on AutoTrader.com showed significant year-over-year growth, indicating that other economic factors were at play. According to the Octobe

PITTSBURGH, PA. — The used car business had two of its best years ever in 2011 and 2010, with record sales of 15.6M reported last year. According to NADA, 8.7M were retail sales made at dealerships and 57% of them came from trade-ins or from th