Triggered Message Usage Increases 10.3% Over 2011, Outperforming Business As Usual Messaging Across Key Metrics Dallas, TX — Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institu

December Sales Tracking at 1.43 million units, or a SAAR of 16.3, the highest since November 2007 SANTA MONICA, Calif. —TrueCar.com today highlights the major trends from November 2012 auto sales and looks into December 2012 auto sales: Industr

RICHMOND, Va. — Quality remains top of mind for car buyers for the third year running, with almost double the amount of respondents choosing it over price as influencing a car-buying decision, according to a recent telephone survey conducted fo

When I came up in the car business, I was taught the 10-step “Road to the Sale.” As most dealers know, this traditional sales method assesses a customer’s needs, builds rapport and highlights the features and benefits of a specific vehicle. It

Over two thirds of car shoppers find the dealership they will ultimately buy from using Google.  And Facebook has become the world’s largest website, commanding nearly 20% of all page views. Utilizing these two platforms to their maximum potential

The XLVII Super Bowl is just two months away and already reports are out about what companies are buying what in terms of Super Bowl ad time. AdAge put together a list of companies (including the creative for the ad if known) so far that have bought

I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivat

SANTA MONICA, Calif. — As car shoppers rush to land a good holiday deal this month, Edmunds.com, the premier resource for car shopping and automotive information, advises all buyers to take a moment to carefully review their sales contracts before

Auburn Hills, Mich. – The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D Show held Nov. 28 in Detroit. “Seduction” represents the unique characteristics of the Fiat 500 Abarth as a sensual and st