Posts
Posts
Sales & Marketing
Nissan Lowers Price of Electric Leaf
According to a story in the Washington Post, Nissan is lowering it’s price of the Electric Leaf to Boost Sales. DETROIT — Nissan is lowering the price of its Leaf electric car to try to boost anemic sales. The 2013 Leaf will start at $28,800, whi
Jan 16, 2013
Posts
Sales & Marketing
OEMs May Trim Vehicle Weight to Reach Mileage Goals
According to an article in the Wall St. Journal, car manufacturers may trim vehicle weight to reach EPA mileage goals. Learn more by clicking here. DETROIT – Auto makers wrestling with ambitious mileage goals have touted hybrids and electrics a
Jan 16, 2013
Posts
Sales & Marketing
Stick Shift Cars Getting Harder to Find
According to an article in the San Diego Union-Tribune, stick shift cars are getting harder to find on dealer lots. To read more, click here. Raise your hand if you can drive a stick shift. Keep your hand up if you’re under 25. Chances are, if you
Jan 16, 2013
Posts
Sales & Marketing
Lincoln Features Twitter Users in SuperBowl Ad
According to an article in AdWeek, Lincoln is featuring Twitter users in its SuperBowl Ad. Click here to view the full story. Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends
Jan 16, 2013
Posts
Sales & Marketing
Volkswagen and E! Launch Awards Season Partnership
HERNDON, VA – Volkswagen of America, Inc. and E! Entertainment have agreed to a first-of-its-kind, year-long partnership in celebration of a shared passion for style and design. With multi-faceted activations planned for the five biggest award
Jan 16, 2013
Posts
Sales & Marketing
Corvette Stingray Storms Detroit Show
According to MSN.com, the Corvette-Stingray is taking the Detroit Auto Show by storm. Read the full article here. The night before press preview days of the 2013 Detroit Auto Show, Chevrolet revealed the 2014 Corvette to a packed house of invite-only
Jan 15, 2013
Posts
Sales & Marketing
Cadillac offers a sexy electric in Detroit
According to MSN.com, Cadillac is showing a sexy electric vehicle at the Detroit Auto Show this week. For the full story click here. In 2012, sales of the Chevrolet Volt, an extended-range electric vehicle, reached 23,461, more than triple the 2011 f
Jan 15, 2013
4 Key Elements to any Solid Online Marketing Strategy
Learn what you can do right now to boost Traffic, Conversion and Showroom Floor visits as part of a solid online marketing strategy. BCAA: Be FOUND online Convert traffic into strong leads Attract motivated leads to your store for a test drive Ana
Jan 14, 2013
How Technology Continues to Reshape the Auto Business
Step back for a moment and consider how technology-driven the successful auto dealer is today. Whether a dealer looks inward or outward, they preside over an expanding web of outsourced technology solutions that are vital to his or her success. A
Jan 14, 2013