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Sales & Marketing
Deal or No Deal? The Ongoing Struggle with Internet Leads in Car Sales
Let’s talk leads, specifically inbound internet leads. What makes them challenging and how do you overcome those challenges to drive success? The reality is there’s gold in those leads, lots of gold, and if handled with energy, excitement
Jun 24, 2024
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Sales & Marketing
May New-Vehicle Sales Price Continue to Trend Lower, Down Nearly 1%: Kelley Blue Book
New-vehicle prices continued an eight-month streak of being lower than the month before, aided by high incentives. According to estimates by Kelley Blue Book, the average transaction price (ATP) in May for a new vehicle in the U.S. was $48,389, stati
Jun 14, 2024
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Sales & Marketing
Experian: Captives Account for Largest New Vehicle Market Share Since 2010
With consumers increasingly returning to dealerships looking to ride away in a new vehicle, financing is reaching levels it has not touched in almost 15 years According to Experian’s State of the Automotive Finance Market Report: Q1 2024, banks an
Jun 10, 2024
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Sales & Marketing
May New Car Sales Projected to Rise Nearly 3% from Last May: J.D. Power
Total new-vehicle sales for May 2024, including retail and non-retail transactions, are projected to reach 1,446,800 units, a 2.9 percent increase from May 2023 on a selling day adjusted basis, according to a joint forecast from J.D. Power and Global
May 24, 2024
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Sales & Marketing
Inventory Continues to Increase at Auto Dealerships
As dealerships get ready for a big Memorial Day Weekend, they have plenty of cars on the lot to sell. According to Cox Automotive, brands with 100+ average days’ supply pulled the average days’ supply up two days at the start of May to 76 days An
May 22, 2024
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Sales & Marketing
EV New Vehicle Price Remains Virtual Unchanged in April
Kelly Blue Book’s (KBB) estimates for electric vehicles (EV) sales forecast no marginal difference in April from the previous month. EV transaction prices in April were up roughly 0.1 percent at $55,252, an increase of only $75 from the prior month
May 20, 2024
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Sales & Marketing
Key Tactics to Elevate Your Dealership’s Online Reputation
A positive online presence can significantly impact a dealership’s ability to attract and retain customers, directly influencing its overall success and growth. Furthermore, according to Cox Automotive, more than half of today’s car shopp
May 17, 2024
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Sales & Marketing
Napleton Tops Study in Responding to Internet Leads
For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads. The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites amo
May 8, 2024
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Sales & Marketing
April Auto Sales to Sustain Spring Volume Push: S&P Global Mobility
New light vehicle sales volume will hit 1.34 million units in April, according to the latest S&P Global Mobility report releases April 30. Despite what appears to be a downturn from March 2024 (down 7%) and from April of the previous year (down 2
May 1, 2024