Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers Campaign continues building on launch momentum of Ford’s five electrified vehicles with new TV spots and a

From The NY Times, a clever look at the high-performance and beastly design of the Ford Focus ST. Ford dominates the hot hatchback ten-lists with the Fiesta and now Focus ST, both of which exceed both horsepower and EPA standards. It doesn’t

In the below article from Business Know-How, 10 strategies for sales professionals that should be on the list for daily review for any business:   Meet Your 2013 Sales Resolutions with these 10 Expansion Strategies at Business Know-How>>

According to Business Know-How, when the bottom-line needs a boost,  you should market where it counts but doesn’t cost. Email marketing is by far the easiest, simplest, and least expensive method of attracting interest to your business. Lea

Details from Gizmag on the Kymera: an electric motor powered bodyboard with many uses from recreation to rescue on the shores and in deep-sea. Details on schematics, mobility, both internal combustion and electric engine types, the testing process, a

New York Franchisee Manages Reconditioning Work for Dealerships (Hartsdale, N.Y.)—Mark Mega and David Lee have owned Colors on Parade of the Tri-State area since 1996. After working with the same automotive dealerships for 15 years, they have added

This look from Search Engine Watch at “full-stack” SEO campaigns promotes cross-functionality as an important skill set. Wearing many hats of Technology, Marketing and Sales make the online marketing and internet sales department a multi

Here, Search Engine Watch provides a comprehensive review of tactics that dealers and managers can use for improving marketing performance. Awareness, Brand Involvement, Consumer Connections, Geofencing, Informative SEO,  Foursquare, Relationship Bu

Hitfigure’s unique brand retention model uses advanced marketing strategies and technologies to funnel local same-brand customers back to dealer networks at trade-in or resale time. Costa Mesa, CA, February 26, 2013 – Hitfigure, an automotive med