Posts
Online Reputation Management, Simplified
Learn ways to diminish bad reviews, improve your reputation and gain sales through SEO. The following video is very straightforward, easy to understand and features a minimum of acronyms:
Mar 19, 2013
Customer Satisfaction: How Do We Measure It?
From TireBusiness, Auto dealerships are making waves by improving their service facilities and expanding their retail programs. Customer touch-point and overall CRM integrates into top dealerships with the help of the Service Advisor, and team that b
Mar 19, 2013
Reinventing the Wheel, and Tire Sales
Tire Business explains Why Car Dealers Should Pursue More Tire Sales In-House in this look at the role tire dealers play in a car customer’s shop cycle. Tire dealers may not seem like much of a threat, but upon sale they can be poaching your se
Mar 19, 2013
2013 U.S. Customer Service Index (CSI) Study
Now Presenting the J.D. Power CSI Study; General Motors comes up on top in service quality. GM Dealerships should be proud to have made the list, setting a standard in repair shop customer service that can only be called top notch. J.D. Power and Ass
Mar 18, 2013
Marketing the Best Way to Generate Leads in Pre-Owned
Sources at CBT News discuss the need for a bit of marketing skill in every salesman. Generating leads comes from good marketing, which involves cross-promotion, developing discounts and deals, and learning a little bit about subscriber lists to appea
Mar 14, 2013
Quick Response-Time a Must for Internet Leads
From CBT News, a study on Internet Lead Effectiveness shows that across the industry, salespeople who respond within an hour to internet inquiries are more likely to push the sale. Auto responders, response times, and handling are examined along with
Mar 14, 2013
Customer Engagement: the Salesman’s Top Trump Card
Advice from Eyes On Sales reminds new and used salesmen to engage customers socially. When reaching consumers, bridging the gap to speaking on a personal level is best achieved by focusing on emotion-based questions. Through more familiar wording, an
Mar 14, 2013
Autoresponders, Quick Route to Speeding Up your Marketing Cycle
Marketing Tech offers an interesting look at Autoresponders: how to speed and improve responses through coded forms that are intelligently compiled and sent out in more punctual, structured manner. Something for techs and salesmen to consider when up
Mar 14, 2013
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Digital DealerFixed Operations NewsLeadershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Dealership Tech Meets Sales Strategy at AutoNation
CBT News showcases AutoNation’s role model technology usage to improve the customer’s experience on the dealership, and redevelop their sales techniques for new and repeat customers. Dealerships in Fort Lauderdale have implemented a
Mar 13, 2013