DETROIT — General Motors is shuffling the advertising agencies of its most important brands, Chevrolet and Cadillac, as it embarks on a busy vehicle launch schedule. Interpublic Group’s McCann Worldgroup emerged last week as the lead glob

Below, a selection of videos from TED conferences that no marketer should miss out on. Details on how to best spread ideas outside of the “TV industrial complex”, physics and marketing analogies, and Viral Video trends are available below

Entrepreneur reports on 16-34 year old’s shopping habits. Mobile device usage, apps and e-commerce accessibility are highlighted as key needs for successful appeal to the younger generation. Click here to read more at Entrepreneur.com>>

From Entrepreneur.com, successful new start-up Yumani takes auctions to the consumer. Retailers do the bidding, and the lowest auction “wins”. A sign of the changing, consumer-geared environment? See more below: Click here to read more on

From Entrepreneur.com, any dealer-marketer should take these market changes into consideration when approaching this generation of opinionated consumers. Get recommendations on good self-analysis tactics, such as how to improve rather than change, ad

According to Sokolic Media, your outbound sales strategies need to do a 180. Gain strategies that study a reactive consumer who feels smarter, and both prepared and wary of being sold to. Take charge of the educational value of your site and give the

The latest from Pursuitist, this interview with Alexis Maybank reflects on the relationship between the Gilt Groupe and ACURA, and the luxury shopping experience. Subjects include integration between online shopping, mobile technology and how customi

Insight from Market Leadership reminds dealers and business owners, both big and small, to make their messages short and sweet. Brevity in business is essential for successful mobile marketing. Branding, target messaging and how to create content for

From Sales Leadership Council, making every lead count takes more than just a day of cold-calling. Using CRM systems and formulas to revamp your sales teams’ workloads is just one tactic suggested here, and the importance of social media gets a