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YouTube Best Practice: Developing Better Video Ads for Vehicle Sales

Cobalt provides insight on car-buying through developing a YouTube channel. Inventory targeting with video can drive more views on your Vehicle Details Page, and result in a greater ROI. Where and how to link your site, vehicle details and maximizing
Apr 4, 2013

6 Steps to Develop Successful Leadership & Team Dynamics

NCMi suggests a few highly-effective ways of organizing teams, goals and objectives. Good leadership tactics and defining leadership from a business standpoint are essential for dealers and dealership management teams. Some team dynamics for developi
Apr 4, 2013

The Results Are In: Email Marketing Delivers Impressive ROI

From eConsultancy, the latest results are in: check out how in-house marketers rate performance of their company’s email campaigns. A breakdown of various searches, email, PPC, content, social and more marketing campaigns allow the viewer to di
Apr 4, 2013

Audi A4 Named by AAA as Top Vehicle for Commuters

The Audi A4 was recently named a Top Vehicle for Commuters by AAA. Top vehicle picks are selected by AAA Auto Buying experts who test drive and evaluate hundreds of vehicles each year for their fuel efficiency, comfort and overall performance. The 20
Apr 3, 2013

What Not to Do: Facebook Ad Image Fails

Search Engine Watch critiques big brands for shoddy Facebook images. A top list of brands and images that are effectively useless in their ability to promote the company for reasons varying from bad pixel-ation to too-tiny type and picture. Keep your
Apr 3, 2013

And Now There Is One…Jaguar F-TYPE Declared 2013 World Car Design of the Year

NEW YORK, – At a press conference hosted by the New York International Auto Show and Bridgestone Corporation, the Jaguar F-Type was declared the 2013 World Car Design of the Year. Ian Callum , Director of Design, Jaguar, said: “No design
Apr 3, 2013

Management Wisdom for New Sales Team Leaders

According to The Center for Sales Strategy, the difficulties of management are common when leading sales teams. A few tips include: dealing with bad hires, being afraid to fire, and developing talents via training and time well-spent. Find out the st
Apr 3, 2013

Buick’s Pinterest Contest: Design Submissions Re-model 2013 Encore Interior

From PFSK, Buick’s “Pinterest to Dashboard” campaign promoted the 2013 luxury car via Social Media. Expanding customer relations and developing a car for the younger generation, Buick’s new interior has been re-thought by a Mi
Apr 3, 2013

Nissan Has Best-Ever U.S. Sales Month in March

Nissan LEAF has best month since launch; Pathfinder sales jump 177.1% Infiniti sales grow 9% on strength of crossover and SUV sales NASHVILLE, Tenn. – Nissan North America, Inc. (NNA) today reported March U.S. sales of 137,726 units, up 1 percent f
Apr 2, 2013