Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

 DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media for their presence to be effective.

Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description o

As we move into the middle of 2019, it’s important to take a step back and evaluate the evolution of the automotive shopper journey. Just a decade ago, the entire automotive shopping experience was purely offline. The few digital touch points usual

 Are you setting your dealership up for failure with your messages? VP of Sales CDK Global Bill Wittenmyer offers some advice for dealers on managing expectations in this Freebie Friday.

 Scot Eisenfelder shares why conquesting through service is the key to future profitability.

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to

 Frustrated by lack of success in your email marketing strategy? Between getting your provider to approve them and then getting your audience to open them, it can be extremely tough. But there’s a reason email marketing is still a driving fo

 VP of Sales CDK Global Bill Wittenmyer explains why automotive industry professionals need to avoid being a stereotype in this episode of Freebie Friday.