Nashville, TN — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, decreased 0

How to bridge the gap between online and offline sales, from Search Engine Watch. SEM managers face a daunting challenge: marrying online and offline marketing initiatives. I’ve worked with numerous companies that utilize PPC to initiate a conv

Big data, what’s helpful and what’s not, according to iMedia Connection. Do you want to know how to use big data to achieve your marketing goals? Do you worry that the big data revolution presents both big opportunities and significant ob

SANTA MONICA, CA – When it comes to buying cars from the U.S. automakers – Chrysler, Ford and GM – there is a certain Midwestern sensibility in the numbers. To mark the Fourth of July, TrueCar, the automotive pricing and analysis company that w

DEARBORN, MI – Ford Motor Company’s U.S. June sales grew 13 percent compared with a year ago, marking Ford’s best June sales results since 2006. Cars are up 12 percent, utilities are up 8 percent, and trucks are up 20 percent. “In June, we co

“We’re making more net profit in a month now than we used to make in an entire year. That speaks to two things…how bad we were before and how good we are now.” This quote comes from Paul Lynch, the general sales manager at DePaula Chevrolet,

According to Search Engine Watch 85% of consumers read local business reviews online. BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the

7 most important lessons to learn from “Mad Men”, according to iMediaConnection. Advertising is about occupying the space between the customer’s ears If there’s one thing “Mad Men” has taught us, it’s that th

Chevrolet Spark ignites global excitement, according to The Detroit News. As a two-time Toyota buyer, Ashley Potts didn’t even think to look at a Chevrolet when she began shopping for a small car with better fuel efficiency. “They’ve been big g