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Marketing Ideas for Selling Cars

Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing cars. Now, customers walk through the door of a dealership knowing how the cars inside stack up against competitors and have an idea of a rea
Jul 31, 2013

Using Behaviors to Drive Data-driven Marketing

Using behaviors to drive data-driven marketing, from Customer Think. The saying “actions speak louder than words” has never been more true than when it comes to segmentation. In trying to understand customers, both words and actions have
Jul 25, 2013

Ford Surpasses Expectations as Profits Rise 18.6% in 2Q

According to The Detroit News, Ford surpasses expectations as profits rise 18.6% in 2Q. Ford Motor Co. beat analysts’ expectations as profits rose to $1.23 billion during the second quarter, led by the highest second-quarter North American profit s
Jul 24, 2013

VW Gives Green Light to Bentley for World’s Priciest SUV

According to Bloomberg, VW gives green light to Bentley for world’s priciest SUV. The new model for the British marque will go on sale in 2016, creating more than 1,000 jobs in the U.K., the VW unit said today in a statement. Bentley plans to s
Jul 24, 2013

A 10 Day Guide to Google Panda

A 10 day guide to Google Panda, according to Search Engine Watch. Google’s Distinguished Engineer Matt Cutts recently clarified that Panda updates are still going out every month; Google won’t tell you about it (although, Google did just
Jul 24, 2013

Get the Most out of Social Mobile Advertising

Get the most out of social mobile advertising, according to iMediaConnection. As the number of Android activations outpaces the U.S. birthrate, the use of mobile devices — often two or more at a time — has created this new and compelling
Jul 24, 2013

Top 6 Cars in Class with High Resale Value

The top 6 cars in class with high resale value, from Bankrate. ALG, a Santa Barbara, Calif.-based automotive research firm, and Kelley Blue Book, an Irvine, Calif.-based provider of new- and used-car information, each year release their residual valu
Jul 23, 2013

Think You Can Sell a Purple Car? Chevrolet Bets You Can!

According to USA Today, Chevrolet comes out with crazy new paint jobs. There’s something about the smallest of cars that lend themselves to wild paint jobs. But purple? And pink? When it comes to its two smallest models, Sonic and Spark, Chevro
Jul 23, 2013

A $34 Billion Loss and a $295 Billion Opportunity

Annual new car sales have risen steadily since the economic collapse of 2009 when a mere 10.3 million cars were sold. In fact, 2013 is on track to see sales somewhere north of 15 million. While this is wonderful news, these numbers fall way short of
Jul 22, 2013