Every salesperson wants to be the one who customers choose. The advancements in social media have made it easier than ever to engage and stay connected with customers. But many salespeople are lost with today’s technology. There’s never b

Two of the most important elements of every single advertisement you run in any medium are 1) an easy to remember phone number, and 2) an easy to remember URL that leads to your website. Thirty-five years ago our agency was one of the pioneers in dev

If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon be taking over our world and running our lives (see “iRobot” [2004] and “Ex Machina” [2014]). While entertaining to watch, th

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

As profit margins continue to shrink on new vehicles, what’s your strategy to make up some of that lost profit? I’ve talked with dealers who are pushing more extras like extended warranties, buying more leads or hiring more staff. But we all know

 Do you think it’s better to guide a potential customer’s experience with our product, or let them experience it on their own? An example of this would be if you work at a dealership, do you let clients take their own test drives, or d

 Andy Church explains the importance of e-mail signatures in this Quick Tip.

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships. As new vehicle sales and gross margins decline, it’s natural to look for ways to cut exp

A recent Google search for “customer experience” produced around 1.49 billion results. And refining the search to “customer experience in the automotive industry” reduced this to about 251 million results. Clearly, this is a subject that has