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EXPERIAN AUTOMOTIVE’S AUTOCHECK VEHICLE HISTORY REPORTS NOW AVAILABLE ON KELLEY BLUE BOOK’S KARPOWER ONLINE PLATFORM
Experian Automotive’s AutoCheck® vehicle history reports are now available on KARPOWER Online®, announces Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. KARPOWER Online is a powerful sales tool designed to va
Sep 16, 2013
The Worst Possible Advice for Facebook Marketing
The worst possible advice for Facebook marketing, from iMediaConnection. Facebook is the most popular website on the internet. So, naturally, there is plenty of bad Facebook marketing advice floating around. Some advice arises because marketers have
Sep 12, 2013
The 7 Deadly Sins of Social Media
The 7 deadly sins of social media, according to Ragan.com. Misappropriation Just because something happens doesn’t mean you have to take advantage of it for your brand. There’s a difference between being clever and being annoying, and forcing the
Sep 11, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales StrategiesTechnology
Getting More Customers from Your Dealership Website
Getting more customers from your dealership website, according to Stratosphere Studio. For most companies we’ve come across, advertising budgets are limited and it can be a real challenge to determine how to spend those precious marketing dollars.
Sep 10, 2013
Experian Automotive: Ford Motor Company tops U.S. commercial vehicle market share in Q2 2013
Experian Automotive announced that Ford Motor Company ranked highest in market share for all commercial vehicles at nearly 21 percent in Q2 2013, followed closely by International (17.5 percent) and Freightliner (15.6 percent). This analysis included
Sep 10, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales StrategiesTechnology
A Picture is Worth 1,000 Sales
In an ideal situation, your dealership would have an unlimited marketing budget to promote yourself. But we all know it doesn’t work like that. The question you need to ask is, “How do we optimize our limited marketing dollars to produce the best
Sep 6, 2013
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Dealer ManagementDealer/GM NewsInventory ManagementOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Use Your Camera
We all have iPhones today, iPads, laptops, communicating devices of all forms, shapes and sizes. They are great for looking at data, I even like them myself. What I have found is that they are even better for helping you in training your people. They
Sep 6, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales StrategiesSocial MediaTechnology
Generation Y: A Tremendous Gold Mine of Opportunity
So, who are these people called the Generation Y or GENY for short? They are the children of the baby boomers. You know, those born between the years 1977-1996, they are also known as the millennial. There are around 80 million members of GENY in thi
Sep 6, 2013
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsFixed Operations NewsLeadershipOwnershipPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Why Differentiation Should Be Your Only Goal
Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm. I’m personally a fan of Disney business practices and strategies and have attended their programs. I also encourage all of my emp
Sep 6, 2013