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EXPERIAN AUTOMOTIVE’S AUTOCHECK VEHICLE HISTORY REPORTS NOW AVAILABLE ON KELLEY BLUE BOOK’S KARPOWER ONLINE PLATFORM

Experian Automotive’s AutoCheck® vehicle history reports are now available on KARPOWER Online®, announces Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. KARPOWER Online is a powerful sales tool designed to va
Sep 16, 2013

The Worst Possible Advice for Facebook Marketing

The worst possible advice for Facebook marketing, from iMediaConnection. Facebook is the most popular website on the internet. So, naturally, there is plenty of bad Facebook marketing advice floating around. Some advice arises because marketers have
Sep 12, 2013

The 7 Deadly Sins of Social Media

The 7 deadly sins of social media, according to Ragan.com. Misappropriation Just because something happens doesn’t mean you have to take advantage of it for your brand. There’s a difference between being clever and being annoying, and forcing the
Sep 11, 2013

Getting More Customers from Your Dealership Website

Getting more customers from your dealership website, according to Stratosphere Studio. For most companies we’ve come across, advertising budgets are limited and it can be a real challenge to determine how to spend those precious marketing dollars.
Sep 10, 2013

Experian Automotive: Ford Motor Company tops U.S. commercial vehicle market share in Q2 2013

Experian Automotive announced that Ford Motor Company ranked highest in market share for all commercial vehicles at nearly 21 percent in Q2 2013, followed closely by International (17.5 percent) and Freightliner (15.6 percent). This analysis included
Sep 10, 2013

A Picture is Worth 1,000 Sales

In an ideal situation, your dealership would have an unlimited marketing budget to promote yourself. But we all know it doesn’t work like that. The question you need to ask is, “How do we optimize our limited marketing dollars to produce the best
Sep 6, 2013

Use Your Camera

We all have iPhones today, iPads, laptops, communicating devices of all forms, shapes and sizes. They are great for looking at data, I even like them myself. What I have found is that they are even better for helping you in training your people. They
Sep 6, 2013

Generation Y: A Tremendous Gold Mine of Opportunity

So, who are these people called the Generation Y or GENY for short? They are the children of the baby boomers. You know, those born between the years 1977-1996, they are also known as the millennial. There are around 80 million members of GENY in thi
Sep 6, 2013

Why Differentiation Should Be Your Only Goal

Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm. I’m personally a fan of Disney business practices and strategies and have attended their programs. I also encourage all of my emp
Sep 6, 2013