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New Website Takes Guesswork Out of Used Car Pricing
New website takes guesswork out of used car pricing, according to ABC News. Touted as the “Kayak.com” for people in the market to buy a car, a new site that rates used car dealers on the fairness of their pricing launches today and may ma
Oct 24, 2013
20 Great Tips for Brands on Instagram
20 great tips for brands on Instagram, according to Ragan.com. In between the lo-fi selfies, the gratuitous food porn, and the #nofilter sunsets that often seem to define Instagram, smart brands are finding creative ways to distinguish themselves and
Oct 23, 2013
Toyota Aims to Trigger Dealership Foot Traffic Via Mobile Game
Toyota aims to trigger dealership foot traffic via mobile game, according to Mobile Marketer. Toyota is trying to spur some in-dealership engagement with consumers through a new mobile Web game to promote its crossover Rav4 SUV. Toyota has launched t
Oct 23, 2013
The Most Outrageous Marketing Rumors
The most outrageous marketing rumors, according to iMediaConnection. File it under “sad but true.” A long time ago, an editor told me that working the word “rumor” into a headline would generate more traffic than a similar sto
Oct 23, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSocial MediaTechnology
Becoming a Leading SEO Mechanic
Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what th
Oct 23, 2013
Millennials Want it All: Digital, Social and Face-to-Face Interaction When Making a Big Purchase, Says FordDirect Survey
FordDirect announced the results of its Automotive Consumer Marketing Survey. The findings confirmed the importance of having a strong online presence and reputation while continuing to communicate to consumers in a tailored manner. “Consumers are
Oct 23, 2013
Internal Combustion as a Term of Art
Internal combustion as a term of art, from The New York Times. The state of the internal-combustion art has never been more artful. Direct fuel injection, variable valve timing, computer-controlled ignition systems and a hundred other technologies ha
Oct 22, 2013
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSocial MediaTechnology
Facebook Launches New Retargeting Capabilities
Facebook launches new retargeting capabilities, according to Search Engine Watch. New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Face
Oct 17, 2013
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Focus on the Job, Not the Candidate
How much easier would it be to hire great employees if you only attracted cream-of-the-crop applicants? Unfortunately, the reality today is quite different, as only 20 percent of salespeople turn out to be star closers. On the fortunate side, I’ve
Oct 16, 2013