Adopting a lean approach to mobile strategy, according to Marketing Profs. As mobile has become the primary interface via which human beings experience an increasingly digitally optimized world, brands are being forced to adapt at an accelerated rate

Auto sales bounce back from government shutdown, according to USA Today. With four days left in the month, auto dealers can apparently let out a few sighs of relief. Auto buyers have apparently shrugged off the government shutdown and gone back to he

New website takes guesswork out of used car pricing, according to ABC News. Touted as the “Kayak.com” for people in the market to buy a car, a new site that rates used car dealers on the fairness of their pricing launches today and may ma

20 great tips for brands on Instagram, according to Ragan.com. In between the lo-fi selfies, the gratuitous food porn, and the #nofilter sunsets that often seem to define Instagram, smart brands are finding creative ways to distinguish themselves and

Toyota aims to trigger dealership foot traffic via mobile game, according to Mobile Marketer. Toyota is trying to spur some in-dealership engagement with consumers through a new mobile Web game to promote its crossover Rav4 SUV. Toyota has launched t

The most outrageous marketing rumors, according to iMediaConnection. File it under “sad but true.” A long time ago, an editor told me that working the word “rumor” into a headline would generate more traffic than a similar sto

Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what th

FordDirect announced the results of its Automotive Consumer Marketing Survey. The findings confirmed the importance of having a strong online presence and reputation while continuing to communicate to consumers in a tailored manner. “Consumers are

Internal combustion as a term of art, from The New York Times. The state of the internal-combustion art has never been more artful. Direct fuel injection, variable valve timing, computer-controlled ignition systems and a hundred other technologies ha