Men vs. women: 28 surprising marketing facts, according to iMediaConnection. For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, t

Unlocking the potential of real-time marketing, according to Marketing Profs. Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scra

Best cars for every type of driver, according to Kiplinger. When it comes to choosing a car, there’s no one-size-fits-all. Each car buyer has a different style and a different set of criteria for what’s important — not to mention a differen

2 Simple but brilliant content marketing examples from the Great White North, from Convince & Convert. Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he

Using blogging to increase your dealership traffic, from Stratosphere Studio. If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business.

The 6 hottest trends in marketing technology, according to iMediaConnection. The last 13 years of my digital marketing career have consisted of a few startups, hundreds of campaigns, countless technology partners, and the ability to serve as an advis

 

Adopting a lean approach to mobile strategy, according to Marketing Profs. As mobile has become the primary interface via which human beings experience an increasingly digitally optimized world, brands are being forced to adapt at an accelerated rate

Auto sales bounce back from government shutdown, according to USA Today. With four days left in the month, auto dealers can apparently let out a few sighs of relief. Auto buyers have apparently shrugged off the government shutdown and gone back to he