Digital marketing is a focus for all dealers as more consumers shop first online. Although most customers are online, the sad truth is: Most dealers don’t need digital marketing. It’s not because there is no value from digital marketing. Rather,

5 practical tips for marketing and sales alignment, from Search Engine Watch. Traditionally, sales and marketing teams do not get along. In most companies, the marketing and sales teams have little to no collaboration and countless misunderstandings.

Advertisers find a new way to connect with motorists, according to The Detroit Bureau. You’re on your way to work and notice your stomach growling. No problem. An ad for the local McDonald’s has popped up on your navigation screen. Later that day

10 magnificent marketing lessons from Dr. Seuss, according to Ragan.com. Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers? He

From MLive, did black Friday impact US auto sales in November? Lucrative Black Friday deals and 2013 model-year sell downs are expected to add up to a great month for U.S. auto sales in November. Analysts predict overall industry sales to be up at le

Saab is back, according to The Detroit News. Two and a half years after Saab shut down production due to financial trouble, the Swedish car rolled a new sedan off its assembly lines in Trollhattan, in south-west Sweden, on Monday. National Electric V

Men outspend women during holiday season, from AdAge. As marketers duke it out in the critical holiday sales season, they’d be wise not to forget about a key demo: men. Yes, men — who outspend women during almost every annual holiday, acc

27 marketing myths, from iMediaConnection. Myth: Apple is amazing at social media marketing Reality: Apple has no presence on social media As of 2013, Apple has yet to claim a Twitter account, Facebook page, or any other type of social media presence

5 ways to become data literate in digital marketing, according to Ragan.com. In the 1800s, during the early developmental stages of the steam locomotive, it was commonly believed that train cars would look like stagecoaches. At that time, who would h