As long as I have been in the car business, I’ve heard Salespeople and Managers jokingly use the cliché “Buyer’s are liars.” When I ask them when they believe buyers are liars, they all respond with the same answer, “When their lips are mo

Well, we are going into another whole era. That is “the battle of pre-owned, more so than new”. The reason for the competition becoming greater in not only independent retailers but in rental car companies retailing vehicles, the internet retaili

Question: In 2014, what will the Nissan Titan, the Mazda6, and the Chevrolet Cruze all have in common? They’ll all be powered by diesel engines! In fact, by the end of 2014, we’ll see 40 light-duty diesels on the market, from full-size pickups to

Lead acquisition 101, from Stratosphere Studio. At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely

Google+ launches social ad, according to Search Engine Watch. Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept of +P

15 tips about social media and the law, from Ragan.com. At TopRank Online Marketing, Monday mornings are usually filled with coffee, the clicking and clacking of keyboards and the chatter of internal meetings. But a recent Monday was full of social m

Big data and marketing: don’t believe everything you read, according to Marketing Daily. With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies R

The customer has spoken, and these cars are done, according to Detroit Free Press. The customer is frequently right. It’s hard to argue with that conclusion when you look at the cars and trucks automakers pulled the plug on this year. Some were mis

BHPH sales volume jump by double digits in November, according to Subprime Auto Finance News. There have been some rough seas for buy-here, pay-here dealers to navigate during the past several months, but CNW Research noticed some positive developmen