Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always

From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and divorce lawyers. Perhaps the keys to solving this age-old mystery are is in fact keys — car keys. Want to understand the ma

Online marketing vs. outdoor advertising, according to Stratosphere Studio. Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself. With so many media options available these days, it can be

The future looks dim for EV residual values, according to Left Lane. Electric vehicles may be cheaper to run than their gas-powered counterparts, but a new study shows that those savings might be outweighed by lower residual values. With a sticker pr

From Stratosphere Studio: How much would online marketing cost my auto dealership? Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business. There�

Facebook is the social network of choice for Gen X, according to eMarketer. Being a smaller generation than the baby boomers or millennials does not make Generation X small in absolute terms. This is a substantial population—some 65 million, by one

PR lessons from Ron Burgunday, according to Ragan.com. The much anticipated film “Anchorman 2” hits theaters on Wednesday, and the MediaSource crew can’t wait. As a team of trained television journalists turned PR pros, the legendar

Auto dealers would be wise to take their own advice and shop around when looking for a vehicle-wash system, with touchless technology providing many benefits over fiction-style washes Nirvana for the auto dealer is the customer who enters the showroo

Time and time again, automotive customers seek out dealerships that offer the best personalized customer service. Attention to customers’ individual needs and interests sets a great dealership apart from the rest, and keeps customers coming bac