A quick how-to guide on search retargeting, from Marketing Profs. Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as

10 Marketing trends to look out for in 2014, according to Entrepreneurs Business marketing last year was like a roller coaster ride. We saw new platforms, new channels,new roles and new tools pop up all over the place. It’s as though innovation

Building loyalty with social customers, according to Social Media Today. Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shar

Enhanced AdWords Campaigns. Hummingbird. Conversational Search. There’s been no shortage of big headlines coming out of the Mountain View search giant in the last few months. What you haven’t heard about is the newest mousetrap in search engine m

When Responsive Web Design hit the automotive space over a year ago, it was a brand new concept to many. The idea that dealers no longer needed a separate mobile site, but a single site with a Content Management System (CMS) that automatically adjust

“The customer knows in the first 60 seconds if you are trying to help them, or help yourself. The remainder of your time with them is directly affected by their perception of your intent.” An individual obtained a once in a lifetime appointment t

Auto dealers aren’t budget counselors, but what if they were? Think of the goodwill a dealer would create by helping customers to: Pay off their car’s loan sooner Build equity in their vehicles faster Improve their credit score – all just from

Having been in the car business for over thirty years, I have often been amazed at how some things just don’t make sense. For instance, most Americans from adolescence on have a special place in their hearts for automobiles. Having a car has always

From Market Watch: What do women want? The differences between men and women have mystified psychoanalysts, philosophers and divorce lawyers. Perhaps the keys to solving this age-old mystery are is in fact keys — car keys. Want to understand the ma