Auto leasing picking up speed, according to Consumer Affairs. When financing a new car, consumers have the option of a purchase or a lease. In the past a lease was usually reserved for very expensive cars or those used in businesses, where the paymen

Why the average American can no longer afford a new car, according to DailyFinance. Ford’s F-150 is America’s best-selling new vehicle. But at an average transaction price of close to $40,000, it’s out of reach of many American hous

Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutti

From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body.

From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each

Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lo

The best leaders model the behavior they want, according to Forbes. What the best leaders understand is that employees spend an inordinate amount of time watching what the boss does. And what I have come to learn is that a boss’ behavior is just as

From The Guardian: Battle for the car – will Google, Apple or Microsoft dominate? The battle for the car between Apple, Google and Microsoft has ignited this year with the launch of Apple’s CarPlay and Google’s Android-based Open Automotive

Car sales are up, but only slightly. According to International Business Times, Chrysler and Nissan sales are up 11 and 15.8 percent respectively, but all of the other “Big 8” automakers are down compared to the previous February. The rel