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Tesla fingers owner in lemon-law counterattack

Tesla fingers owner in lemon-law counterattack, according to USA Today. Only a couple days after offering a polite no comment, Tesla is fighting back against a lemon-law lawsuit that could complicate the spread of its direct-selling formula in more s
Apr 11, 2014

Facebook Pages redesign: 4 things businesses will want to do

Facebook pages redesign: 4 things businesses will want to do, from Ragan.com. Facebook recently announced another update to Timeline for Pages. According to Facebook, the new streamlined look for Pages is meant to make it easier for people to find th
Apr 9, 2014

A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy

A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it’s in SEO, PPC, or social media. What follows is an account of how I used public soc
Apr 8, 2014

Build Customer Loyalty With Rewards and Other Tactics That Motivate

Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pastin
Apr 8, 2014

Post Smarter: The Best Times to Use Social Platforms (Infographic)

The best times to use social platforms, from Entrepreneur. Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to r
Apr 8, 2014

8 Steps to Fix your Online Reputation

8 steps to fix your online reputation, according to Ragan.com.  Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn. One day, he Googled himself to discover an adult movie called “The Fluffer
Apr 8, 2014

Factors Affecting Blue Sky Multiples

Today’s buy/sell market is robust and dealership values are very strong. This chart is based on the Kerrigan Advisors franchise values in the current buy/sell market. Each franchise in the chart is designated with a high, average and low multiple.
Apr 8, 2014

Making the Conquest: Identifying and Converting Receptive Car Owners

As the Greek philosopher Heraclitus famously stated, “No one ever steps in the same river twice, for it’s not the same river and he’s not the same person.” The same principle of constant change also applies to the automobile market—
Apr 8, 2014

Embracing Discomfort in the Sales Process

When it comes to sales, embracing the uncomfortable aspects of the process is key. Top performers know this, and that is why they shine. Sales discomforts trigger a hard-wired “response to fear” category in our brains. This primal instinct makes
Apr 7, 2014