Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in

The “always connected” shopper trend continues to grow. In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searc

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep

Before the clock struck midnight and 2019 officially rolled in, analysts predicted this new year would bring a decline in new vehicle sales. While that has proven true, it’s not the only issue impacting the automotive retail industry so far this ye

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

 In this Freebie Friday, CDK Global VP of Sales Bill Wittenmyer gives advice on what to do when a customer doesn’t like you.

Most marketers think of third-party data as something to be used in conquest marketing. While it’s true that we must rely on 3rd-party data to acquire new customers, it’s important not to overlook the value of this data in marketing to yo

Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I’ve talked plenty of times about the differen