Tell your story and boost your shop marketing, according to Stratosphere Studio. In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been deliv

State arrests dealers for failing to pay taxes, according to Used Car News. The state of Florida recently cracked down on several auto dealers for not paying their sales taxes. William C. Brunes, the former operator of VIP Auto Showroom LLC, a used-c

Find the right imagery for social media branding, according to Marketing Profs. Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a

The social networks that deliver the most-engaged users, according to Ragan.com. YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined

Which social network is better for fixed ops marketing, from Stratosphere Studio. At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, han

Tesla fingers owner in lemon-law counterattack, according to USA Today. Only a couple days after offering a polite no comment, Tesla is fighting back against a lemon-law lawsuit that could complicate the spread of its direct-selling formula in more s

Facebook pages redesign: 4 things businesses will want to do, from Ragan.com. Facebook recently announced another update to Timeline for Pages. According to Facebook, the new streamlined look for Pages is meant to make it easier for people to find th

A lesson in social espionage, from Search Engine Watch. Competitive intelligence is incredibly important for analyzing and tracking your competitors, whether it’s in SEO, PPC, or social media. What follows is an account of how I used public soc

Build customer loyalty with rewards and other tactics that motivate, according to Marketing Profs. Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pastin