Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in the United States alone women make up 50 percent of the consumer base and 85 percent of purchases are made or influenced by female customers, many comp

How to get to the heart of actual chat performance and ROI Chat for dealer sites has been around for eight years, but current industry estimates are that only about one in three dealers has embraced it…rather underwhelming, given all the years of b

Logically, you might think it is almost crazy to ask, “Who should pick the car?” I am sure most salespeople or sales managers would quickly respond, “Why, the customer of course.” Yet, when we consider the process that has been promoted and t

The 10 best ways to generate traffic without Google, according to Search Engine Watch. Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. T

A scientific guide to hashtags, according to Social Media Today. Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few ye

Automaker Certified Pre-Owned (CPO) programs make it possible to get your hands on a used luxury car for the price of a new mainstream model, with the comfort that comes from a thorough inspection and extended coverage beyond the original warranty. T

7 social media tricks you might not know, according to Ragan. As social media community manager, I’m on social media daily. Over the years, I’ve built up a wealth of little tricks. They’re not complicated, and they can help you enha

How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things

Would you run the same television advertisement as your local competitors? Today, dealers have settled for the same kind of situation on the Internet, the #1 resource for anyone searching for their next new vehicle. Running cookie cutter ads online i