Let’s face it. In today’s digital day and age, your competitor’s solutions are one click away from your buyers.

By Mark Gilbert, CEO, Automotive Training Network A dysfunctional BDC can be significantly more harmful than not having one at all. Adding another layer of customer-facing employees through a BDC will almost certainly disrupt existing processes and r

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to t

In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of servic

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat – Connecticut) and Edward Markey (Democrat – Minnesota) have reint

New leads are important, and you always want to keep the pipeline full. Yet, it can cost as much as five times more to attract a new customer than to retain an existing one. Doesn’t it make more sense to spend time nurturing the leads you already h