Volvo begins online car selling, from USA Today. Volvo is beginning online car sales, the latest automaker to offer skittish buyers, and those who buy everything else on the Internet, a way to skip the dealerships and shop from their computers or mob

Expect $1 Billion in US Purchases by Public Dealer Groups for 2014, from Auto Remarketing. In the dealership buy-sell market, it’s still the private buyers who are making the biggest waves, but that’s not to say all is quiet on the public retaile

Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible experience, brands must embrace new purchasing habits The way people buy things has changed. People are increasingly buying

The Dealer Guide to Email Marketing in a Mobile World, from Cobalt. According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other w

Tesla Motors Inc Mall Stores Strategy ‘Clever’: Lexus, from ValueWalk. Tesla Motors Inc (NASDAQ:TSLA) is attracting the interest of some of the biggest luxurious automakers, with Lexus hopping on the bandwagon recently. Lexus thinks the compa

Volvo wants to sell cars online, skip most auto shows, from Auto Blog. Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company’s advertising

2015 Road for Digital Marketing Success, from Customer Think. Each year around this time I discuss a few things that I have seen in the automotive digital marketing arena over the past year and what I feel dealers needs to focus on in the coming year

No, these aren’t the ONLY mistakes, or even the BIGGEST mistakes salespeople make. They’re just some of the most COMMON mistakes most of you probably make that cost you a few deals every month… Most salespeople spend their careers t

The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources, and dollars should be allocated to these consumers.