If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five years ago, you’d likely notice a troubling trend. I’ve conducted this exercise with dealers recently as part of conversations about mar

Honda Gives Dealers Social Amp For Toy-Character Holiday Ads, from Forbes. Auto brands and dealers still have a long way to go to coordinate their marketing efforts effectively in the digital age, but Honda has harnessed up Pokey and enlisted G.I. Jo

Does Negotiating Cost Dealers Too Much?, from Wards Auto. Although people often say they disdain negotiating, the reality is they readily partake in it, often initiating it. Surveys indicate most car buyers dislike dealership price negotiations, but

MIGHTY ECONOMIC ENGINE Study shows region’s auto dealers pump $2.3B annually in sales into economy and provide 3,300 full-time jobs., from Lehigh Valley Business. Car sales are soaring and expected to get even better. The result is that sales a

Volvo begins online car selling, from USA Today. Volvo is beginning online car sales, the latest automaker to offer skittish buyers, and those who buy everything else on the Internet, a way to skip the dealerships and shop from their computers or mob

Expect $1 Billion in US Purchases by Public Dealer Groups for 2014, from Auto Remarketing. In the dealership buy-sell market, it’s still the private buyers who are making the biggest waves, but that’s not to say all is quiet on the public retaile

Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible experience, brands must embrace new purchasing habits The way people buy things has changed. People are increasingly buying

The Dealer Guide to Email Marketing in a Mobile World, from Cobalt. According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other w

Tesla Motors Inc Mall Stores Strategy ‘Clever’: Lexus, from ValueWalk. Tesla Motors Inc (NASDAQ:TSLA) is attracting the interest of some of the biggest luxurious automakers, with Lexus hopping on the bandwagon recently. Lexus thinks the compa