Mastering Customer-Centric Culture: The 5 Essential Disciplines, from Customer Think. Culture is the new black. Every year, Merriam-Webster analyzes all of the searches in their online dictionary. They find the most popular search term, with the larg

Tips to Help Manage Your Business’s Facebook Page, from Opportunity Max. One of the most important things to remember when managing a business page on Facebook is that Facebook is a social network, not a shopping network. In order to optimize y

Google Adds Social Profile Links in Knowledge Graph, from DealerRefresh. Google recently announced that all brands can now display their social profile links within the knowledge graph box. Smiles all around! Wait what is a knowledge graph box again�

Is the QR Code Dead in Dealership Marketing?, from Speed Shift Media. The average car dealership is in constant pursuit of an effective means of communication with potential car buyers. The QR code is a touch point that, when leveraged properly, can

Narrowcasting Versus Broadcasting, from 9Clouds. You can grow your business and community best when you know how to use technology. That’s why my brother and I started 9 Clouds. When using technology, there are two ways to share ideas: as a broadca

Doubling in size and launching two new businesses in 2014, DrivingSales cemented its position as the leading information services provider in the retail automotive industry delivering valuable insights to dealers through its media properties, univers

Fresh Innovations, Full Integration Distinguish Complete Marketing/Engagement Solution Last year, innovative product launches, multiple developments and a crucial acquisition helped power AutoLoop into the industry’s only true end-to-end complete s

Car Talk: The Marketing Gift of (Automotive) Gab, from 9 Customer Think. According to Nielsen, word-of-mouth is the most trusted source of decision-influencing and decision-making information for consumers around the world. Having often addressed the

Using Social Media to Promote Your Dealership, from Dealer Marketing Magazine. Social media should be an essential part of any auto dealership’s marketing plan moving into 2015. Even though many consumers want to physically see an automobile before