Car Ownership Has Peaked—or Maybe It Hasn’t, from Money Magazine. After a strong January for the auto industry, forecasts call for rising car sales in 2015—followed by more increases in the years ahead. So what’s this business about alrea

Every day prospects walk on the lot and ask, “Do you have a white something?” And almost without exception, the average salesperson starts assuming that… the vehicle is for them; they want it: they know all about it; they’ve already drive

Don’t you wish you could categorize your internet leads from serious buyers versus curious shoppers?  Would you spend more money trying to capture a buyer who wants a car in 72 hours, over a shopper who doesn’t want to buy for 35 days? Conve

Mastering Customer-Centric Culture: The 5 Essential Disciplines, from Customer Think. Culture is the new black. Every year, Merriam-Webster analyzes all of the searches in their online dictionary. They find the most popular search term, with the larg

Tips to Help Manage Your Business’s Facebook Page, from Opportunity Max. One of the most important things to remember when managing a business page on Facebook is that Facebook is a social network, not a shopping network. In order to optimize y

Google Adds Social Profile Links in Knowledge Graph, from DealerRefresh. Google recently announced that all brands can now display their social profile links within the knowledge graph box. Smiles all around! Wait what is a knowledge graph box again�

Is the QR Code Dead in Dealership Marketing?, from Speed Shift Media. The average car dealership is in constant pursuit of an effective means of communication with potential car buyers. The QR code is a touch point that, when leveraged properly, can

Narrowcasting Versus Broadcasting, from 9Clouds. You can grow your business and community best when you know how to use technology. That’s why my brother and I started 9 Clouds. When using technology, there are two ways to share ideas: as a broadca

Doubling in size and launching two new businesses in 2014, DrivingSales cemented its position as the leading information services provider in the retail automotive industry delivering valuable insights to dealers through its media properties, univers